Outdoor advertising is one of the oldest mediums and at Adams Outdoor Advertising we believe it’s the original social media. We could regale you with stories of cave paintings, but instead we’ll skip to modern times of advertising. How did great brands and big events begin sharing their messages with the community? It was with outdoor advertising of course! Inherently social and used to reach large groups of people to share information, outdoor advertising is not unlike today’s definition of social media. A billboard conversation can stir debate and emotion with its content and physical presence in a community. We recognize the impact and importance of online social media and are excited to integrate its strengths with ours.
Our First Tweet was Hand-PaintedOpen
Since the 1800’s billboards have captured the attention of the masses. Standard billboard practice included displaying short messages of current affairs, public opinion and call to action. Twitter has been described as “short public emails” which is in effect what outdoor advertising has been doing within its format for hundreds of years. Amazingly, these messages were mostly hand-painted until the 1990’s.
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You may have heard that billboards are unavoidable; this is true because they are fixtures in the community. Billboards tell you where you are, how to get to where you want to be and become landmarks in your city. A prominent billboard can create a feeling of place and home to those that see it everyday. National advertisers learned long ago that developing messages for local audiences in outdoor was key.
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The conversation between billboard and audience will receive more interaction with interesting and relevant content. Barnum and Bailey, one of the earliest users of traditional outdoor advertising, posted messages town to town declaring the circus and promoting interaction. A “post” and “bulletin” describe ways to share a message with many viewers simultaneously. Where do you think Facebook got the word “post” from? Outdoor advertising is simply a combination of posts and bulletins.
Outdoor advertising and online social media share many strengths, but the true power is found in integrating the two for mass reach. Adams Outdoor Advertising digital networks and traditional inventory can raise your social message to another dimension as well as improve your overall media strategy. With dynamic data, digital networks provide new opportunities and connections.
How to Think Bigger
- Increase interaction with great creative that is simple and smart
- Broadcast real-time content via our digital billboard displays
- Include relevant online social media icons to outdoor campaigns
- Direct customers to hashtags and websites instead of phone numbers
- Promote interaction with directed online social media campaigns
- Take advantage of day-parting messages on the digital network
- Host or sponsor daily check-ins like, news, weather, time and sports